WALL MURAL
CONCEPT
IDA DESIGN AWARDS 2024 – SILVER
(2023) © KILLINEY.
(ADVERTISING)
The concept of design aims to preserve the brand’s legacy while highlighting coffee as a signature offering. The mural features a heritage-inspired style that visually narrates the journey of the coffee bean from its origins to the final brew
Research Abstract
As Killiney is a heritage brand in Singapore, the design will maintain a local heritage style to authentically represent Singapore’s coffee culture. Next, we conduct visual and cultural research, gathering insights to ensure the design aligns with the brand’s legacy. This is followed by concept development and layout planning, which are then submitted for approval. Only after approval do we proceed with production, followed by a thorough review and refinement process to ensure the final mural meets the highest standards.
ABOUT.
Nanyang Heritage
Emphasized the Local brew Coffee
Local Unique
Unique
Killiney Kopitiam, established in 1919, stands as one of Singapore's oldest coffee shops. Its name, "Killiney,"; is inspired by Killiney Road in Singapore, which itself is named after a suburb in Ireland, showcasing the legacy of British colonial influence.
DETAILS
Country
Singapore
Year
2023
Software
Adobe PSD, AI
Designed by
Cindy Lee