CURRICULUM
VITAE

Multimedia Designer cum Assistant Executive Director
Agency, Malaysia | 2016–2019

During my college studies, I joined the company as a freelance graphic designer for three months, where I also completed my internship. After graduation, I was offered a full-time position as a Multimedia Designer, and within a year, I was promoted to Assistant Executive Director under ICMF International, a sister company owned by the same director. In this role, I managed the ICMF event, overseeing all aspects from concept, planning, bidding, budgeting, administration, marketing, operations, and design work through completion. My responsibilities also included producing designs for print and digital media, developing templates using Microsoft Office and PowerPoint, and executing social media strategies and online campaigns. I have demonstrated strong proficiency in Adobe Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, and Lightroom, as well as website development using WordPress and Wix. Notable projects include preparing over 30 location artworks for the South East Asia Games 2017 (Freelance Graphic Designer), developing design concepts and artwork for the Asia Pacific Life Insurance Congress 2017 (Graphic Designer), and managing the International Insurance Cultural Festival 2019 (Assistant Executive Director) from start to finish.

 

Operation Manager
Marketing Company, Malaysia | 2019–2020
Oversaw daily business operations to ensure efficiency and effectiveness, including finance management (budgeting, expense tracking, and reporting), office administration, and Airbnb property management covering guest communication and booking coordination.

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Product Designer
Bakery Holding, Singapore | Oct 2020 – Jun 2021
Handled both online and offline marketing materials, company branding, and advertising initiatives. Designed new outlet interior visuals, managed marketing collaterals for over 50 outlets, and captured more than 100 food photography shots on a low budget. Additionally, reviewed weekly sales data to strategize and launch new promotions that supported business growth.

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Multimedia Designer & Marketing Executive
Marine & Offshore Engineering Company, Singapore | Jun 2021 – Oct 2021
Led rebranding initiatives including a new company logo and consistent brand templates. Managed LinkedIn postings that achieved 5–8% monthly organic growth and increased web traffic. Designed creative concepts for new projects, coordinated project teams, and oversaw scheduling, budgeting, and resource management. Conducted competitive analysis and customer interviews to refine project scopes and drive brand awareness.

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Graphic Designer (Marketing & Communication)
Dental Company, Singapore | Oct 2021 – Present

Responsible for designing marketing materials such as posters, brochures, flyers, and digital creatives for campaigns, events, and workshops. Manage company websites using WordPress and Wix, focusing on both layout design and content updates. Oversee social media management and content planning to boost brand engagement and visibility. Develop creative packaging designs for promotional materials, source materials, and liaise with suppliers to ensure smooth design and production execution. Additionally, design exhibition booth layouts and visual setups, maintain consistent brand identity across events, conduct professional product photography, and edit videos for event highlights, social media, and promotional content.

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Worked with multiple F&B businesses as a freelance designer, focusing on social media management, digital content creation, and branding. Designed packaging for bakery and F&B products, created marketing collaterals such as menus, posters, and promotional materials, and developed engaging social media content to enhance online presence. Managed digital campaigns across platforms including Facebook, Instagram, and TikTok, helping businesses increase visibility and customer engagement.