BISCUIT
PACKAGING BOX
(2025) © 美记饼家.
(PACKAGING BOX)
This packaging design celebrates the rich heritage of Tambun Peah, a traditional Penang delicacy, by marrying classic aesthetics with a nostalgic handcrafted touch. The concept is deeply rooted in cultural authenticity highlighting the artisan values behind this beloved pastry, while presenting it in a refined, modern vintage style tailored for Singapore's discerning heritage snack market.
DETAILS
Country
Singapore
Year
2025
Software
Adobe PSD, AI
Designed by
Cindy Lee
Colour Palette
Rich browns, warm beige, muted gold, and red maroon. All colours inspired by baked pastry tones and vintage furniture.
The palette is chosen to feel timeless and natural, with an emphasis on warmth and tradition.
ABOUT.
Brown Woodcraft
Handcrafted Vintage
Heritage Inspired
Visual Elements
The packaging design features a brown woodgrain texture as the primary background, evoking a rustic, earthy charm that reflects traditional wooden baking tools and old-school pastry stalls.
Minimalist line illustrations of traditional elements are subtly incorporated to highlight the handcrafted nature of the product and evoke a sense of nostalgia.
A handwritten, vintage-style typeface is used for the product name and key descriptions, paired with delicate script fonts to enhance the warm, artisanal feel. Maroon red stamps are added as elegant finishing touches, lending the design a premium, old-world appeal that makes it especially suitable for gift sets and festive occasions.
To attract tourists in Singapore, iconic local landmarks such as the Merlion and Marina Bay Sands are subtly illustrated in the background, blending local identity with traditional flavours and making the packaging both culturally rich and uniquely Singaporean.
