This project was inspired by a desire to honour Chinese cultural heritage through meaningful design. By incorporating the dragon, a symbol of strength, power, and imperial dignity, the packaging elevates the traditional Chinese cookie into a culturally significant and prestigious gift, bridging tradition with refined visual storytelling.
DETAILS
Country
Singapore
Year
2025
Software
Adobe PSD, AI
Designed by
Cindy Lee
Research Abstract
The research was cultural and visual in nature, aimed at understanding how traditional Chinese symbols can enhance product value. We studied historical references, packaging trends, and customer preferences using visual analysis and market observation. This insight led to a design that elevates gifting, supports cultural appreciation, and strengthens brand identity.
ABOUT.
Chinese Heritage
Elegant Style
Unique Character
Unique
This packaging design is inspired by the dragon, which is a revered symbol of imperial authority in Chinese culture. It celebrates heritage while enhancing the perceived value of traditional Chinese cookies, making it ideal as a premium gift. The design's unique blend of tradition and prestige reflects thoughtful craftsmanship and cultural storytelling.
